What This Means For Your Business
If your website isn’t optimised for mobile or representing your brand online then you’re not taking advantage of your clients preferred method of communication with your company.
In todays’ competitive market this is the digital equivalent of running a business from a basement without a phone number or signage, you may as well not exist.
Think of the last 4 companies you had a great experience with online, odds are their websites were informative, easy to read on mobile, great brand ambassadors and served a purpose that fit your needs.
Now think about the last 4 companies you decided not to engage with online, usually they also have things in common, you didn’t get the information you were after, the mobile layout was hard to deal with, the app or connection didn’t work or their branding had you questioning how trustworthy they were.
The point here though is before you could make those decisions, you probably googled them, meaning that you just cut out 1/3 of the competition vying for your business who don’t have a website at all.
Through this experience you can understand why having a fresh, mobile optimised, brand conscious website that serves a genuine purpose to your potential or returning customers and adds value to the way they choose to engage with your company is vital.
An Effective and purposeful website coupled with application connectivity creates a second layer of value for your company, when used properly you can streamline appointment booking, hold webinars, automate shipping, automate quoting, deliver monthly newsletters or even allow clients to pay their bills online, the list goes on!
If your current website isn’t performing for you in these ways, you’re selling yourself short – it’s coffee and planning time.